• Profile

Patricia Galea

Digital Marketing Diva | Marketing and Advertising

• AA, US

Hi, I'm Patricia Galea. Welcome to my lil' profile.

Patricia Galea's Bio:

Patricia Galea's Experience:

• Executive Director, Digital Marketing and Product Strategy at Disney ABC Television Group

  October 2008 - January 2012

  Led digital marketing and advertising strategy for Disney Channel, Disney Junior and Disney XD. Responsible for content strategy and site design for three massive web sites: DisneyChannel.com, DisneyJunior.com and DisneyXD.com. These sites serve 20 million monthly audience in the US. Supported the launch of TWO new TV networks: Disney XD and Disney Junior. Responsible for display, SEM, mobile, social media, email/CRM advertising and marketing strategy. Spearheaded launch of Disney Channel properties onto social media platforms in the US and abroad : Facebook, Twitter, You Tube. Managed an Emmy award winning team to develop digital content, web sites, apps, video, games and products across online, social and mobile platforms for Disney Channel, Disney Junior and Disney XD characters and properties. Overhauled Disney Channel, Disney XD and Disney Junior site strategy to sustain audiences in the face of increasing competition from emerging platforms. Assisted with international launch of Disney Channel digital products in LATAM, EMEA and Asia/Pacific countries. Relentless focus on driving deeper engagement with our properties and characters using the latest innovative digital technologies and platforms.

• Vice President, Entertainment Practice at Real Branding, a San Francisco Interactive Agency

  September 2006 - June 2008

  Promoted from GAD role to oversee Interactive marketing for a wide variety of Entertainment accounts. ? Grew the Entertainment practice into a major vertical for the agency including the establishment of the LA office. Established account relationships across various Disney segments and LOBs. Achieved consistent Client satisfaction from every Client team. ? Oversee all digital marketing programs and solution development including: digital strategy, creative and content development, website, media strategy/advertising for all entertainment accounts, ensuring agency digital solutions meet Client business objectives and stay within timeline and budgets. ? Reporting to both SVP and agency Managing Director.

• Group Account Director - Interactive - Lexus Account at Saatchi & Saatchi/Team One Advertising

  2004 - 2006

  Responsible for strategy, implementation and results for interactive marketing programs for Lexus, managed 5 direct Account staff reports and collaborated with other discipline leads to develop award-winning launch campaigns. ? Led integrated agency team that created the most successful launch ever for Lexus (Lexus 2007 ES sedan). ? Under my leadership, Lexus.com ranked #1 automotive site by JD Power (out of 40 auto manufacturer sites). ? Increased online ad production budget by 85% and led creation of dedicated online advertising practice. ? Initiated innovative advertising projects (Tivo, Mobile phone marketing, podcasting etc) that required skillful collaboration with integrated agency and client teams. ? Spearheaded the creation of the first interactive video ad for the auto industry for the Lexus ES. Leveraged high-production value spot and made it highly interactive and engaging, enabling efficient and innovative applications for agency content.

• Interactive Supervisor - Honda Automobiles Account at RPA

  July 2001 - April 2003

  Reported to VP, General Manager of RPA interactive group, partnered with senior level clients and managed internal team of 6 ppl. Collaborated with internal agency departments to integrate campaigns. ? Led major site redesign of www.honda.com and www.automobiles.honda.com. ? Responsible for all consumer online marketing and advertising for Honda automobiles. ? Doubled ad production and media budget by demonstrating value and impact of online marketing. ? Regularly analyzed marketplace issues and consulted clients on interactive marketing best practices and new technologies. ? Implemented online Search marketing program that increased natural and paid Search traffic by 30%.

• Digital Account Director at AGENCY.COM

  August 1999 - May 2001

  Led the largest account on the west coast, partnering with senior-level clients to plan and develop their interactive web presence and subsequent online advertising campaigns. ? Closely involved with establishing metrics for each web site and interactive campaign and reporting results to senior/C-level clients. ? Accountable for the success of all online branding, online marketing and web-site development for clients. ??Collaborated with client's offline agencies to ensure integrated web site and online ad campaigns.

• Digital Account Supervisor at Suissa Miller Advertising (acquired by Daily & Associates)

  1997 - 1999

  Responsible for all content, design and information on Acura.com, including launching new Acura models on Acura.com and via online advertising campaigns. ? Reported to B. Miller, President of Suissa Miller Advertising, and worked out of internal agency office and client office (Honda/Acura HQ) to allow close contact with senior level clients. Managed internal department of 4 people and managed outside web development vendors. Managed online branding and marketing projects for Acura and Balance Bar. ? Led planning research that defined online luxury brand experience. ? Instrumental in winning new business: Acura, Balance Bar, CalFed and Entreupenuer.com.

• Consultant, American Express at Accenture

  1995 - 1995

  Part of a global team that reduced the cycle of concept to card product launches by 30%.

• SVP, Entertainment Sector, Edelman Digital at Edelman

  September 2013

  Took on a big, exciting challenge to establish an Entertainment Industry practice within Edelman. This practice focuses on creating Social Media and PR marketing solutions (Paid, Earned, Owned) tailored for our TV Networks, Film Studios and Game Publisher Clients. Clients include: Starz, Activision, Disney, Summit Entertainment, Bona Film Group, Red Box Key Accomplishments: Led the record-breaking Facebook campaign with my Starz Client -- achieving the highest increase in awareness for an entertainment property in Facebook's history (Starz - White Queen, 2013). Led the team to win Edelman's first Grand Effie, the most coveted award in marketing (Activision Call of Duty).

• SVP, Los Angeles Group Director, Edelman Digital at Edelman

  January 2012

  Promoted after 6 months to oversee the growing LA digital practice. Achieved 80% revenue growth YOY. Cultivated new services (paid social / search), You Tube content creation. Established Entertainment Client portfolio by winning Starz, Summit Entertainment and other accounts and by tripling our Activision account (won Skylanders and Destiny).

• UCLA - Advisory Board Member and Instructor, Dept. of Business & Management, Extension division at UCLA

  June 2003

  Spearheaded digital marketing and advertising curriculum at UCLA Extension. I serve as an Advisory Board Member and currently lecture a popular course, "Advertising In the Digital Age" -- the only course to cover all areas of digital advertising (paid, earned, owned) across online, mobile, search, CRM and social media, at UCLA.

Patricia Galea's Education:

• University of California, Los Angeles

• University of Michigan

  Bachelors in General Studies
  Concentration: Economics